STRATEGY
A term as overused as it is underutilized. To attempt a serious, strategic communications campaign without the integration of all types of media, is to play a game of chess - and half way through the game be told the pieces now have different identities.
And so it is with today’s communications. The rules have most certainly changed, and those that learn to harness the power of Web 2.0 while maximizing the reach of traditional media, will come out on top.
It’s your move.
Get on Page One.
CASE STUDY: ITR GROUP, INC.
ITR hired Page One to help overhaul its image, garner attention from the media for its recent accomplishments, and create a new ad.
Working with ITR’s staff, Page One completely redesigned the website, and brought a flurry of media coverage within a period of four months, including a feature article in The Business Journal, Home Page of the Business Journal’s website, front page of the business section of the Star Tribune, and a spotlight feature in Twin Cities Business Magazine. We also created an ad for a national magazine.
THE RESULT
ITR’s media exposure brought them a myriad of new accounts and increased revenues while talent from the top of the industry submitted resume’s to work with the “high-profile,” dynamic company. Click on the links below for a few examples of the various campaign elements developed.
Page One Communications
It’s your move.
Look for Page One’s feature article on merging social and traditional media in the upcoming issue of iPhone Life Magazine!
